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CASE STUDIES
The Day I Broke The BBC....
It is nearly a year ago that I forced an apology from The Today programme to their listeners from namechecking client Brut in their morning sports bulletin.
The furore that followed when Garry Richardson read out my end credit meant that the media value doubled from my PR and content gathering session with Jimmy Anderson last March as the nationals struck out at the BBC:
https://www.telegraph.co.uk/news/2017/03/30/bbc-apologises-accidentally-promoting-brut-aftershave/
Since then it has been notoriously difficult to get a brand mentioned on unless in a Live situation.. apologies all!
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